Social marketing perspective on participant recruitment in informatics-based intervention studies.

Citation

Idnay B, Cordoba E, Ramirez SO, Xiao E, Wood OR, Batey DS, Garofalo R, Schnall R. Social marketing perspective on participant recruitment in informatics-based intervention studies. AIDS Behav. 2024 Sep;28(9):2836-2849. doi: 10.1007/s10461-024-04355-6. Epub 2024 May 4. PMID: 38703337; PMCID: PMC11390332.

Link

https://pubmed.ncbi.nlm.nih.gov/38703337/

Principal Investigator

Schnall, Rebecca

Project Name

The Wise App Trial for Improving Health Outcomes in PLWH

Document Type

Journal Publication

Research Method

Qualitative

Structured/Semi-Structured Interview