Political, Economic, Social, and Technological Forces Analysis

Also Known As
PEST Analysis

The political, economic, social, and technological (PEST) forces are the primary areas of interest in the PEST analysis which is useful for identifying environmental factors that may affect your organization.


In the identification of environmental factors that can affect your organization's strategy.

How do I use this tool?

1. CREATE A GRID with four columns. The columns should have the following headings: Political Forces, Economic Forces, Social Forces, Technological Forces.

2. IDENTIFY KEY PROBLEMS for each category and list them in the grid. It is useful to list both the environmental force as well as its potential impact on your organization. The list can be used to enhance workflows already in place or develop responses and solutions to potential problems.

Expertise Required
This tool is easy to use and requires little or no training.

Easy and not time consuming.


May not always be applicable or useful.